The Tools I Use For My Online Business
First off, a massive THANK YOU to those of you who shared your top 3 business tools! I’ve got a list as long as my arm of new tools to play around with, and I’m more excited than a squirrel in a nut shop! 🐿️
Now it’s only fair that I return the favour, so I thought I’d give you a quick look at my back end… fnar fnar
So here’s what I use:
For planning, creating and storing all my ideas, copy and marketing materials I use The Magnificent Marketing Manager – this gives me 360 view of all my blogs, email marketing and social media content which makes sure that I’m not just posting randomly and my marketing activity actually links together with purpose.
For content creation I have personal assistants in Open AI to help me form and structure my ideas, then I use Canva for creating images for socials, slide decks, workbooks and digital products and all that jazz. For recording video and audio sessions I use Camtasia or Zoom, then Camtasia or Capcut for editing, and bunny.net for storing and streaming videos (don’t use YouTube, they can delete your stuff whenever they like!)
My front end website is built on WordPress, I use the Elementor theme as you can pretty much create any kind of look/feel site using it – love it.
Now I’m not a fan of any of the WordPress LMS plugins really, they tend to be clunky and hard work, so all gated content, so my courses, digital products and membership masterclasses and what have you are all in New Zenler.
So all sign ups and sales run through Zenler using either Stripe or Paypal, with automated registration for access and transactional emails. Bloody love Zenler, it’s really easy to use and because it has a Zoom integration I don’t have to pay for a Zoom account yet I can host up to 300 people on a webinar.
Zenler then squirts those people into ActiveCampaign which I use for my CRM, email marketing and automated sales campaigns & workflows.
My day-to-day tasks currently run from my Mission Control Trello Board, which I might transfer over to Airtable at some point if I get a spare 5mins to create an all singing and dancing database.
I use WhatsApp to communicate with my clients, they love a little voice note And if people want to book time in with me, for a quick chat or a 1:1 session then they can do it via Cal, Another brilliant piece of kit that is free to use yet has all the functionality of a paid Calendly account.
If you’ve got questions, or want to take any of these tools for a spin, let me know in the comments and I’ll whizz you some links.
Alternatively if your tech stack isn’t working for you, then book yourself in for a brew and I’ll help you to simplify those systems
If you found this episode useful, please do let me know, and if you’ve got any questions that you’d like me to cover in future episodes, or topics that you’d like to learn more about, either drop me an email, or come and join the conversation on my socials